P&G Grooming Performance

PENETRATION RATE OF MAIN PLAYERS IN B&R MARKET In 2011, the whole B&R market penetration sunk into a sap situation, the penetration of the whole market by itself dropped from 43. 5to 41. 6(%). The penetration rate of P&G in year 2011 decreased by 8. 3% compared with that in 2010, and continued a downside trend by the first quarter of 2012 by 7. 5%. Compared with BIC, who increased 5. 8 % penetration in 2011 followed by a 10. 9% drop by 1st quarter of 2012, ENEGIZER first 1. 8% drop followed by a continuous 9. 8% drop, and other retailed brand which decreased by 9. % followed by another downturn of 9%, P&G in its B&R area did not do well in gaining potential customers during 2011. And looked more precisely in specific products of P&G, as the chart shows below, despite some badly performance products , there are still some products doing well in 2011, for example, the best performance products are PROGLIDE MANUAL and PROGLIDE POWER, which were newly trade-up in 2011 and caught the most new consumers during one year and still promise an increasing trend. G2 also did well in 2011, making an increase of 35 penetration points both in male system and male system blades.Moreover, despite the penetration decrease in male system and male system blades, MACH 3 made an increase of 5 and 33 in penetration points in male razors and disposables respectively. In contrast, FUSION series were all losing power to attract new customers, substantially, FUSION MANUAL dropped 32 penetration points in male system , 27 in male sys blades , and 14 in male razors, what’s worse than that, FUSION POWER lost nearly 40 points in male system, 34 in male sys blades and almost 69 in male razors. CONTOUR also faced a 15-point- decrease, and SENSOR 3 dropped 5 points each in male system and male system blades.Some of the products are losing attractiveness to new customers partly because the trade-up products are replacing their positions in the market, for instance, ever since BLUE 3 march ed into the market, it enjoyed a 8 points’ increase in penetration while BLUE 2 faced a responding decrease of as many as 17 penetration points in the market, therefore for these products staying still may make them sifted out, either upgrade the functions or accelerate the renewal may save those products from continuing losing customers. PENETRATION POINT IN 2011 VS YAG | MALE SYSTEM| MALE SYS BLADES| MALE RAZORS| DISPOSABLES| CONTOUR| -15| | | |G2| 35| 35| | | MACH3| -5| -5| 4| 33| SENSOR3| -16| -16| 1| -7| | | | | | FUSION| -8| -4| -9| | FUSION MANUAL| -32| -27| -14| | FUSION POWER| -40| -34| -69| | PROGLIDE MANUAL| 148| 131| 90| | PROGLIDE POWER| 93| 242| 34| | BLUE2| | | | -17| BLUE3| | | | 8| TOTAL| -7| -5| -9| -8| In 2011, P&G increased 1 point and 4 points respectively in number of purchase act and the average spending per purchase act in B&R& disposables compared with that in 2010, while ENERGIZER did not generate any changes in both measurements and BIC increased 12 points in average spending per purchase act and stayed still in purchase act volume.As we can see from the bar chart above, compared with the year before, P&G male system and male system blades both increased 2 points in number of purchase acts and 3 in average spending per purchase act(among which PROGLIDE did the best: 32 points and 34 points increase of purchase act number in male system and male sys blades, 27 point’ increase and 50 points’ increase of spending per purchase act in male system and male blades system respectively) while male disposables decreased 2 points in purchase act volume(among which G2 decrease the most: 12 points decrease) but increased 3 points spending /act(among which MACH 3 decreased 18 points while SENSOR 3 increased 12 points), and male razors did the worst performance as it dropped 2 points in purchase volume and 5 points in spending/ act, among which FUSION MANUAL did the worst(23 points decrease in spending per purchase act ).

The Honest to Goodness Truth on Sample Essay about Yourself for College

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William Faulkner s A Rose For Emily - 1142 Words

Monumental Decay William Faulkner’s â€Å"A Rose for Emily†, set in the Antebellum South, is a Southern Gothic short story littered with a contingent of iconic, significant and monumental supporting characters. From the gregarious Homer Barron to the taciturn Tobe, these characters are characterized by their symbolism and their pivotal influence on the underlying themes in â€Å"A Rose for Emily†. One such character, who is particularly monumental due to its inanimateness, is the Grierson Household itself. Because of the denigration of its surroundings, its exterior and its interior, the fall of the Grierson Household represents the death of the prosperity of the Antebellum South. I. Our first glimpse at the relationship between the disenfranchisement of the Grierson Household and the fall of the prominence of the South is through the debasement of the surroundings of the Grierson Household. A. Faulkner starts by explaining that the Grierson House was set on one of Jefferson’s most select streets (301). 1. This street, just like the all of the property resting on its borders, had fallen from the prominence and wealth it had once realized. 2. The street Miss Emily’s house rested on was for the most part deserted after the Civil War, with the exception of the Grierson House. a. This spectacle reflects the abandonment of the once prosperous plantation economy of the South by the bulk of its most vital constituent, the once enslaved African Americans. Dykeman and Stokely â€Å"state that theShow MoreRelatedWilliam Faulkner s A Rose For Emily951 Words   |  4 Pagesliterary Response to â€Å"A Rose for Emily† â€Å"A Rose for Emily† by William Faulkner was published in 1930. This short story is set in an old southern town. I believe that this and several other combinations of events are what made the main character Miss Emily go insane. 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Both stories tell of strong female protagonists who don’t cope well with change and both foreshadow death right from the beginning, but the murderers themselves come from completely different worlds. Emily Grierson of â€Å"A Rose for Emily and the grandmother in â€Å"ARead MoreWilliam Faulkner s A Rose For Emily879 Words   |  4 Pagesare both similar due to how these emotions cause a human to act irrationally. The lone woman in A Rose for Emily and the cashier, Sammy, in A P both portrayed a greater sense of hate which overcame their love. We as humans, capable of powerful emotion typically act too quickly to even understand the consequences of our actions. One prime example is portrayed in William Faulkner’s A Rose for Emily, Emily loved Homer tremendously, however he did not feel the same way †he liked men, and it was knownRead MoreWilliam Faulkner s A Rose For Emily1682 Words   |  7 PagesLyons Professor Amy Green Writing about Literature COM1102 Oct. 06, 2015 William Faulkner s A Rose for Emily is a short story that has also been adapted into a short film; both have been largely debated. Faulkner’s lack of a normal chronology and situation-triggered memories generates a story that has many understandings among its readers, but surprises everyone at the end. When asked about the title of his story, Faulkner said, [The title] was an allegorical title; the meaning was, here was aRead MoreWilliam Faulkner s A Rose For Emily854 Words   |  4 Pages Literary Response to â€Å"A Rose for Emily† â€Å"A Rose for Emily† by William Faulkner was published in 1930. This short story is set in an old southern town. I believe that this and several other combinations of events are what made the main character Miss Emily go insane. Miss Emily was a old school southern woman trapped in a modernizing society. She tried desperately to try and keep to her old ways, but the changes were inevitable. This made me feel like something was going to go wrong very early inRead MoreWilliam Faulkner s A Rose For Emily1810 Words   |  8 Pages William Faulkner is one amazing writing ,who is known for his many short stories .However, many has wondered what has influenced him in writing these stories . Like his well known, most famous short story â€Å"A Rose for Emily†, which has always been compared to â€Å"Barn Burning†, one of Faulkner’s other short story. It only make sense to compare them two together because these two stories has may similarities , whether it may be in setting , characters or style they favor each other . Nevertheless

Essay on Turning Away from True Friendship - 1603 Words

Personal Narrative: Turning Away from True Friendship I had begun to wonder why I had taken this job. Lugging computers back and forth, running between buildings, with hardly a break in the day left little to be desired. The fact that the sun bore down on my head hotter than an unhappy boss helped little on my tracks back and forth from job site to job site. The wind seemed hesitant, shuttering hardly more than a teasing breeze that moved nothing more than discarded food wrappers, and weather beaten business documents long lost from the suitcase they once called home. The only temporary relief was given by a saturation of the western sky with a promising, graying storm. The buildings watch over passerbies, trucks leave a†¦show more content†¦I walked by without a care in mind, until I looked closer and noticed one of the dogs stumbled as he tried to get up and avoid my confrontation. Wishing the same I furthered my distance as he lay back down. His companion, slightly offset by what happened, placed an open paw across his body. As a condolence, and warning that he was not as defenseless as he seemed. The environment took attributes of time-lapse photography. I stopped and stared at the only companions I had on this street; the wavering branches and blowing litter caste black fleeting profiles on their fur. The cascading shadows fled the scene, as water sprinting from an oiled body. Neither one showed any abrasiveness to my proximity, only starring openly as if I was the one who had cast them aside. It was during my childhood that I would get a case of lung infection every winter. Bedridden I was unable to leave the house, let alone risk infecting my friends. The coughs never ceased, and days would be hours, or even weeks depending on my sleeping status that day. Black was the most present color during that time, as my eyes would be shut, almost outcast from the world of color. 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Harvard Referencing Free Essays

The Harvard referencing system It is important that you identify in your assessment when you are using the words or ideas of another author. The most accepted way of acknowledging the work of another author is to use a referencing system. It is important that you write down the details of your sources as you study. We will write a custom essay sample on Harvard Referencing or any similar topic only for you Order Now When taking notes, use a separate page for each new book, journal article, or electronic source. At the top of each page, clearly record the following information for future reference. For books, record: * The author’s or editor’s name (or names) * The year the book was published * The title of the book If it is an edition other than the first * The city the book was published in * The name of the publisher For journal articles record: * The author’s name or names * The year in which the journal was published * The title of the article * The title of the journal * The page number/s of the article in the journal * As much other information as you can find about the journal, for example the volume and issue numbers For electronic resources, try to collect the information on the left if it is available, but also record: * The date you accessed the source * The electronic address or email The type of electronic resource (email, discussion forum, WWW page, etc) Whene ver you use someone else’s ideas or words, you must put in a reference. Direct quotations – this is when you copy another author’s material word-for-word. You should show the reader that it is a direct quote by placing the material in inverted commas. Traditionally, double inverted commas have been used (â€Å") but it is now acceptable, and preferable to use single inverted commas (‘). Sometimes it is difficult to avoid the direct quotation as the author’s words may precisely describe the point you are trying to make. An example for direct quote from a book or journal article with one author: When organising our time, Adair (1988: 51) states that ‘the centerpiece will tend to be goals and objectives’. OR When organising our time ‘the centrepiece will tend to be goals and objectives’ (Adair, 1988: 51). When you take another author’s ideas and put them into your own words. You are still copying someone else’s work, so you must reference it. You do not need to use inverted commas when you paraphrase, but you must clearly show the reader the original source of your information. All of the sources you refer to in the main body of your assignment need to be listed at the end of the assignment in a reference list. When creating a reference list, the sources should be listed alphabetically by author’s surname, but when the author is anonymous or unknown for any one source, insert that source in the alphabetical list using the title of the source instead of the author’s name. All sources should be listed together; there should not be separate lists for books versus journal articles versus electronic sources. The reference list should be on a separate page from the rest of the assignment and should be simply titled ‘References’ and the title should be in the same font and size as the other headings in your assignment. When you use the Harvard System, you are only usually required to produce a reference list. It is generally important in the text of an assignment to show the reader the author’s name, date of publication and page numbers of the original source. In the reference list, it is important that the author’s name, the year of publication, relevant titles, and other access information is faithfully reproduced. Department of Lifelong Learning: Study Skills Series http://education. exeter. ac. uk/dll/studyskills/harvard_referencing. htm Central Queensland University ESLS Unit (2001) Referencing: The Harvard referencing system, [Online], Available: http://www. cqu. edu. au/edserv/undegrad/clc/content/resources. htm [14 Aug 2001] Lewis, D. (ed. ) (1999) The written assignment, Brisbane: QUT Publications. Wells, D. (2001) Harvard referencing, [Online], Available: http://lisweb. curtin. edu. au/guides/handouts/harvard. html [14 Aug 2001]. How to cite Harvard Referencing, Essay examples

Mrs. Dalloway - Virginia Woolf free essay sample

Virginia Woolf Modernism is a literary movement in which writers believed new forms of expression were necessary to relay the realities of a modern and fractured world. The modernist movement was concerned with creating works of art relevant to a rapidly changing world in which institutions such as religion, capitalism, and social order were thrown into question by new and confusing ideas, technologies and world events such as World War l. Virginia Woolf, one of the most eminent Modernist writers, utilised stream of consciousness, for example, to convey a characters interior thoughts. Contemporaries included James Joyce and D. H. Lawrence. Virginia Woolf, an English novelist and critic, believed that the life of the mind was always more fascinating than a persons external behaviours. In her life, and in her art, she sought to push beyond existing boundaries in search of a deeper truth that lay beneath the surface. Woolf, along with her husband and their circle of intellectual friends, known as the Bloomsbury Group, helped to shape twentieth century ideas about art, literature, gender, and sex. We will write a custom essay sample on Mrs. Dalloway Virginia Woolf or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page By demanding her own intellectual freedom, Virginia Woolf opened the door for other artists to do the same. Rapid political and social change marked this period, especially between the two world wars. Mrs. Dalloway portrays the shifting political atmosphere through the characters Peter Walsh, Richard Dalloway, and Hugh Whitbread. However, it focuses more deeply on the changed social mood through the characters Septimus Warren and Clarissa Dalloway. Although Septimus seems dissimilar to Clarissa, he embodies many characteristics Clarissa shares and thinks in much the same way she does. Septimus offers a contrast between the conscious struggle of a working-class veteran and the blind opulence of the upper- lass. Constantly overlaying the past and present, Clarissa strives to reconcile herself to life despite her memories. Septimus, on the other hand, feels almost guilty about his past. His struggles call into question the legitimacy of the English society he fought to preserve during the war. Septimus chooses to escape through suicide. Mrs. Dalloway takes place after World War l. The war changed peoples ideas of what English society should be. The understanding is difficult between those who support traditional English society (Richard, Lady Burton and Hugh Whitbread) and those who ope for continued change (Septimus and Clarissa). English citizens, including Clarissa, Peter and Septimus feel the failure of the empire as strongly as they feel their own personal failures. Woolf uses modernist techniques to tap into minds of her characters while they all search to find their own identities. Mrs. Dalloway is one of the many novels under the Modernist literature genre. Modernist literature was filled with many new types of writing techniques including multiple narrative points of view, a new sense of the stream of consciousness, and take on a pessimist role over an optimist role. In Mrs. Dalloway, published in 1925, Woolf presents a new literary form capable of expressing the new realities of post-war England. The novel presents the subjective experiences and memories of central characters over a single day in post-World War I London. The structure of the novel highlights the interwoven especially the protagonist Clarissa Dalloway, by using a style referred to as stream of consciousness. Time and psychology also play a large role for Woolf, and she incorporated these issues into her novel. By incorporating her characters through time and psychology, Woolf shows her characters in flux, rather than static; haracters who think and emote as they move through space, and react to their surroundings in ways that mirrored actual human experience. The novel Mrs. Dalloway traces a single day in the life of British socialite Clarissa Dalloway as she prepares for a party she will be hosting that evening. The story travel backwards and forwards in and out of time of the characters minds to construct an image of Clarissas life and of the inter-war social structure. Although the action of the novel takes place in a single day, the interior thoughts of the characters, much like the thoughts of real people, leap forward and backward across time and place. In achieving this, Woolf was able to represent how people think; not Just how they do things. The multiple narrative points of view assisted Mrs. Dalloway in being considered different than most examples of Modernist literature. It is a key characteristic of Modernist literature as this style gives an insight into the different characters minds as each character has a turn as narrator. Virginia Woolf plays on time and space. By manipulating this, the readers feel as though they are standing still when in reality the June day in Woolfs novel is still in motion, and the characters still conversing. This effect is achieved through flashbacks of characters such as Clarissa Dalloway, Peter Walsh and Septimus Warren Smith, which work to take the spotlight away from the conversations which are taking place. The reader also has a sense of being motionless due to the thoughts and impressions of many characters that are thinking at the same time. An example of this can be seen with the airplane. This scene depicts the characters attempting to think, all at the same time, what the plane could be writing in the air while people in the streets still walk buy. Stream of consciousness is a depiction of a characters uninterrupted and endless flow of houghts, feelings, perceptions, and reactions. In working with this stream of consciousness, Woolf has shown us the development of a character or set of characters through their experiences and thoughts. This style appeared to be a key characteristic in the Modernist novel. Much of the novel is centred on Clarissas thoughts of what is occurring in the present moment and what had occurred in the past. Main streams of consciousness are found when Clarissa is thinking about Peter, wondering whether she would have been happier with him than with her husband, Richard. It is also used when Clarissa is searching for her own identity. By focusing on the thoughts and perceptions of characters, Woolf emphasises the significance of private thoughts rather than concrete events in a persons life. Woolf uses stream of consciousness to portray a fundamental part of Modernist literature, pessimism. Woolf moulds Mrs. Dalloway into a Modernist novel by showing the pessimistic outlooks of her characters. This is shown when Clarissa is in search for her identity, where she constantly questions whether she will find her purpose in life. It also makes itself present when Clarissa is thinking about what life with Peter would have een like. Clarissa never lets go of the doubt she feels about the decisions that have shaped her life. Septimus never has an optimistic outlook on life no matter how hard for him to ever be happy. Despite her own difficulties and the battle of internal demons, Virginia Woolfs fiction represented a shift in both structure and style. The world was changing, and as the world embarked the twentieth century, literature needed to change too in order to convey the new realities.

Nationalism Essay free essay sample

Alex Cheveldave â€Å"But I find that the time has probably come for us to realize what we have in common. Because living together and being part of a country, being part of a nation, means being able to project ourselves and relate to common values, to certain principles, to our institutions also. †   Ã‚  Ã‚  Ã‚   Governor General Michaelle Jean To what extent have historical and contemporary examples of nationalism in Canada shown the same perspective as the source above? The source is a quote from Governor General, Michaelle Jean on how a country can be related. As we start to find common ground with each other, we will grow as a nation. She states that â€Å"living together and being part of a country, being part of a nation means being able to project ourselves and relate to common values, to certain principles, to our institutions also. †   In simpler words Michaelle Jean is saying that over time the country of Canada has came to be a nation by projecting ourselves as one and relating through interests and events both historically and contemporary. We will write a custom essay sample on Nationalism Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page By the common values being evident in Canada it helps us to take part in events that will shape the nation. Many famous events can help to support the interests and perspectives of Michaelle Jean. The best way to learn about and help to form any nation, is to find common values to create a more recognizable relationship. This is a good way to learn how people in Canada live as well. Canadian history provides a look into how the nation became strong and recognized. Every society has values, which make it unique and are important to its members. It is impossible to provide a simple description of Canadian culture and Canadian values. Vimy Ridge, 1917, proved Canada to be a strong part in WWI. The Battle of Vimy Ridge put the Canadian Military on the map as a noticeable and powerful institution. An institution is any structure or mechanism of social order and cooperation governing the behavior of a set of individuals within a given community. Canada being brought together through similar values helped to create an institution of Canadian Military. The Canadian Troops took Vimy Ridge April 12th, 1917. They pushed forward as a group with the principle to successfully complete their task. Coming into the battle Canada was seen as a weak point. A group of a below average. The Battle of Vimy Ridge began at dawn on Easter Monday, April 9, 1917, when all four divisions of the Canadian Corps attacked Vimy Ridge above the Douai Plain in France. The Canadian Military institution seen vimy ridge as a common goal, it was something that everyone in the nation wanted. It was a battle that would help to finish WWI. As a canadian institution it was necessary to take Vimy Ridge. It represented Canada as a powerful war allie that soon led to gaining allies. The Battle of Vimy Ridge was the biggest single Allied advance on the Western front up to that point in WWI. A value comes from within. Values is used to determine what kind of person you are. The FLQ crisis was a perfect example of how the Canadian population grouped together with similar values and faced troubles from another group with different values. In October of 1970 there was an FLQ crisis also called the October Crisis that was run by the FLQ. What is the FLQ and what does it stand for? The FLQ stands for Front de Liberation du Quebec, is a group of people that were trained in Cuba to be terrorists on our home soil. Canada seen this group of terrorists as nothing but a group with opposing values, and goals. Their goal was to try to force the government of Canada to let the province of Quebec create a government of their own. As Quebec tried to do this the nation of Canada came together creating a brotherhood to shutdown the attempts of Quebec. By having nation wide common values, the group of terrorists trained by Cuba were immediately pushed away do to the difference in opinions. During the October Crisis the War Measures Act was introduced for self-defense because the FLQ group was getting so out of hand. The attempt of Quebec trying to disband as a province of Canada, helped to create its independence. Canada became a nation of common values. The source that was given by Michaelle Jean, stating her opinion on the relationship between Canadians. That being said, she is not suggesting that all Canadians get along and cooperate together. It is the complications of values and the importance of specific beliefs between the larger groups within Canada. From the beginning sentence of the source Michaelle Jean believes â€Å"that the time has probably come for us to realize what we have in common† giving the fairly obvious perspective that the people of Canada need to further connect in a positive manner. NATIONALISM!!